Sozzi: What Lebron, John Cena, and Michael Jordan Should Know About their Sponsors
NEW YORK (TheStreet) -- Ever wonder if celebrities and sports stars know on a deeper level about what their sponsors are up to? I have long pondered if Michael Jordan knows how Nike
Lately I have been seeing more TV commercials of Lebron promoting McDonald's hamburgers, which inspired me to bring some geeky finance things to life for him and other celebs. Here is what I have....
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Lebron James agreed to a contract with McDonald's in 2010, first commercial hitting during the Super Bowl in February of that year. I wonder....does Lebron know McDonald's drive-thru times are at the slowest levels ever at 189 seconds?
Kmart commercials frequently appear during WWE's live "Raw" and "Smackdown" telecasts. Also, Kmart offers exclusive John Cena clothing. I wonder...does John Cena know that the CIO of Sears
Nike signed its first contract with Michael Jordan in 1984. I wonder....does Michael Jordan know that Nike is now taking 5-10% price increases on many products?
-- By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet.
This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.