T-Mobile's 'Boldest Moves Yet'
NEW YORK (TheStreet) - T-Mobile USA
The last time T-Mobile came here was back in March, when CEO John Legere very bluntly announced that his company was going to "Stop The Bull****" when it came to cellular phone service plan pricing, as the company announced its new "no contract" pricing plans.
At that event, Legere said that if you bring your business to T-Mobile "you've signed your last contract". So far, it doesn't look like customers have responded in droves to that offer. T-Mobile is still in fourth place behind carriers Verizon
T-Mobile may say something positive to say about how well its new initiatives are actually performing. Since the company's invitation hinted today's announcement would be its "boldest moves yet," there may be some tweaking of those payment plans to make them even more attractive to potential customers.
T-Mobile shares were advancing 0.5% to $24.21 in early Wednesday trading.
There could also be some boasting about handset sales. Now that T-Mobile has finally joined the Apple
We also hear about some of the new smartphones T-Mobile might have coming soon. There have been hints Sony's
Now that the with MetroPCS has been completed, we may very well hear more about that division's newest addition - a Samsung Galaxy S 4 model of their own - announced just a few days ago.
It's still all speculation at this point, but, we'll know a lot more very, very soon.
--Written by Gary Krakow in New York.
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