Take a Look at the New Toyota Tundra

Tickers in this article: F GM TM

"But the Tundra is a legitimate competitor now," Visnic said. The new Tundra will need "more power and more messaging about strength and durability, because the perception was always that Toyota was probably a little softer than the competition.

"Toyota has to try to reinforce its work truck credentials," he said.

-- Written by Ted Reed in Charlotte, N.C.

>To contact the writer of this article, click here: Ted Reed