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Take a Look at the New Toyota Tundra

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"But the Tundra is a legitimate competitor now," Visnic said. The new Tundra will need "more power and more messaging about strength and durability, because the perception was always that Toyota was probably a little softer than the competition.

"Toyota has to try to reinforce its work truck credentials," he said.

-- Written by Ted Reed in Charlotte, N.C.

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