Tech Giants Play Dangerous Game With Their Fans
It's possible for them to get too close to their biggest fans, to make such a big splash that these fans tire of them, rejecting what they once loved as caricatures.
The lesson of the Olsen twins and director M. Night Shyamalan may now have to be learned by Facebook
The same thing may be about to happen to Google
Glass is interesting technology, and may help boost the wearable market to $6 billion by 2016, according to IMS Research, but how much of that market is captured by Google depends on it fighting a growing media perception Glass is intrusive, that (as with Home) it's too much of a good thing.
The heart of the wearable market, IMS predicts, won't be in the computing space at all, but in the area of health and fitness, where monitors can track a workout or see a heart attack before it happens. The interfaces, in other words, will go into the background, while Google Glass puts them in the foreground.
The same fall may be awaiting Amazon.com