There's More to Ford than Meets the Eye
The Bloomberg story noted Mulally is "trying to revive Lincoln and make it a global brand. In the U.S., sales have fallen 65% since peaking in 1990. Lincolns go on sale in China, the world's largest auto market, in the second half of 2014."
Ford may alter its new Lincoln models, such as the MKZ midsize sedan, to attract customers who ride in the back seat of the car."MKZ-class vehicles or above are chauffeur-driven," said Farley, who declined to say if Ford is stretching Lincoln models to make back seats bigger. "All the technology we put in for the driver is often someone who is driving the owner. Those are not subtleties. Those are really fundamental product requirements."
Guess what this kind of publicity does for the luxury auto-buying consumers in North America and Europe? You guessed it -- this makes them begin to drool and it helps the MKZ-class vehicles appear very desirable and worth the modest MSRP of nearly $36,000.Yes, folks, you can drive a "luxury car" with a brand name associated with one of America's most famous presidents for only $36K!
If a picture paints a thousand words, you'd be advised to take a look at the Lincoln Motor Company's Web site. It impressively demonstrates the hype and the elegant design that should help the MKZ-class become a big winner for Ford and its shareholders.
TheStreet's Research Director Stephanie Link and ACTIONALERTSPLUS' Jim Cramer recently commented on this powerfully positive trend in an article titled "10 Lucrative Themes for 2013 .
They opined, "In 2013, China stands to be a tailwind
Referring again to these rebounding American auto companies, they wrote:"They should be terrific -- particularly Ford, which keeps refinancing and refinancing, and just refinanced a gigantic piece of paper last week. No one even notices anymore. They should. They will when the company reports."
Speaking of earnings reports, Ford brings the news on its latest quarterly results next Tuesday. Analysts' consensus estimate on EPS is 26 cents a share, a whopping 30% increase over the same quarter a year ago.
The average quarterly revenue estimate is for $33.17 billion, a slight increase from the same quarter last year. But this is only the tip of the iceberg, and by some estimates Ford and Lincoln will sell more cars and other products in 2013 than they have since 2006.
The earnings reports in subsequent quarters may surprise to the upside enough to move Ford's share price significantly higher than the consensus estimate. That is one of the big "drivers" (if you'll pardon the pun) of the stock's powerful upside momentum