There's More to Ford than Meets the Eye

Jim Cramer and Stephanie Link actively manage a real money portfolio for his charitable trust -- enjoy advance notice of every trade, full access to the portfolio, and deep coverage of the latest economic events and market movements.

What's exciting from an investment theme is that all these divisions and segments create multiple income streams that flow down to the bottom line of Ford's diluted quarterly year-over-year earnings. The following one-year price chart illustrates this effectively.

To expand the accessibility of the luxurious Lincoln brand in Asia, Ford is entertaining the idea of modifying Lincoln models before they go on sale in China next year, according to a Bloomberg report Monday.

This is evidently aimed to meet the tastes of wealthy Chinese consumers who often expect to be chauffeur-driven in their luxury cars. "The brand will come to life in China a little differently than here," Jim Farley, Ford's chief of Lincoln and global marketing, told reporters on Monday at the Detroit Auto Show. "We've made several changes, but we haven't shown the Chinese variations of our products yet."

The Bloomberg story noted Mulally is "trying to revive Lincoln and make it a global brand. In the U.S., sales have fallen 65% since peaking in 1990. Lincolns go on sale in China, the world's largest auto market, in the second half of 2014."

Ford may alter its new Lincoln models, such as the MKZ midsize sedan, to attract customers who ride in the back seat of the car.