Twitter Wins Big at the World Cup

Tickers in this article: TWTR

NEW YORK (TheStreet) ––Germany may have prevailed in the 113th minute to beat Argentina on Sunday, but Twitter was the true winner of the 2014 World Cup.

In a company blog post, Twitter data editor Simon Rogers highlighted the social network’s performance during the 64 matches of the 32-day tournament. All told, there were 672 million tweets sent relating to this year’s World Cup, the largest for any single event. The match with the most tweets was Germany’s rout against Brazil in the semifinals, with 35.6 million tweets during the two hours of broadcast, more than the 2014 Super Bowl (24.9 million tweets over four hours) and the 2014 Oscars (14.7 million tweets in 3.5 hours).

Germany’s victory over Argentina on Sunday in the final match was the second most-tweeted event, with 32.1 million tweets. Germany’s victory over Argentina in the final match also resulted in the largest number of tweets per minute, at 618,725. The second-, fourth-, and fifth-most tweeted moments were goals during the Brazil-Germany match, while the third-most tweeted moment was Mario Gotze’s tournament-winning goal during extended time.

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The most-mentioned players were injured Brazilian forward Neymar, Golden Ball winner Lionel Messi of Argentina, and the infamous Uruguayan biter, Luis Suarez.

"As the #WorldCup drama unfolded on the pitch in Brazil, it also played out on Twitter in a big way," Rogers wrote. "Football fans across the globe discussed every exhilarating and emotional moment as it happened."

--Written by Laura Berman in New York

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