Watching the World Cup? Here's the Must-Have Gear for Soccer Fans
This story has been updated from June 6, 2014 to include information about the FIFA World Cup app.
NEW YORK (TheStreet) - Every four years, soccer fans get their version of the NFL playoffs and Super Bowl, with the FIFA World Cup, soccer's biggest tournament. The international tournament is hosted by Brazil this year and starts on Thursday, June 12. Thirty-two teams will try to make it through the month-long event.
Sport-centric brands like Nike
Over the past week, the top five teams with the best-selling merchandise are: USA, Brazil, Italy, Portugal and England, the site says.
Soccer is only now starting to hit its stride in the U.S., yet it is one of the largest sporting events around the world. Giving the overall population changes occurring in the U.S., with greater minorities from soccer-loving countries, as well as better exposure of soccer in the U.S. that makes it more accessible to viewers, it's a growing sport that provides significant opportunity for U.S. specialty retailers, says Kathy Grannis, a spokeswoman for the National Retail Federation.
This year, the tournament is getting a high-tech upgrade. FIFA on Friday launched a new version of its app for Apple
Whether you're watching the games at a bar, a friend's house or at home, TheStreet worked with Fanatics.com to highlight World Cup gear all fans should sport before they play their caxirolas, Brazil's answer to the South African vuvuzela.