Which Retailers Are Leading the Digital Race?
NEW YORK (TheStreet) -- Every traditional retailer fears the same thing: Amazon
"Most retailers are pursuing omnichannel initiatives to make the shopping experience more convenient for their customers, but in many cases these initiatives are required to keep up with the pure play etailers," according to Wells Fargo Securities analyst Paul Lejuez in a note to clients on Friday. "Bricks and mortar retailers are trying to use the primary advantage they have over pure pay etailers -- the ability to go to a physical store -- either to get a product same-day, to see the product in person, or to more easily return an item. But in many cases, it is a game of catch-up for the bricks and mortar group."
Lejuez and his team asked retail companies under their coverage list which digital initiatives have been implemented from a list of nine capabilities. Those initiatives included: find in store; reserve online, pick-up in store; purchase online, pick-up in store; buy online, ship from store; single view of inventory; store credit for [e-commerce] sales; mobile inventory check/order instore; interactive e-commerce ordering from store; and associate mobile checkout.TheStreet's Laurie Kulikowski has details on the retail winners and losers:
Much talk has been made in the retail world about Macy's
That said, Kohl's "seems to be moving quickly to upgrade its omnichannel capabilities," while Walmart
The note pointed out that teen retailers, particularly Aeropostale, seem most behind. Those in the teen retail space may have felt that investing in omnichannel initiatives was "less pressing" since merchandise cannot be bought elsewhere. That said "it is precisely their teen customer that is likely to be most current on everything related to [ecommerce] and to expect up-to-date mobile/ecom capabilities when they shop," Lejuez wrote.