Why Darden's Troubles Aren't Over Despite CEO's Departure
NEW YORK ( TheStreet) -- Executive change is coming to beleaguered restaurant operator Darden
On Monday, Darden announced that long-time chairman and chief executive officer Clarence Otis was "stepping down" at the end of the year or when a successor is named, whatever comes first. Appointed CEO in 2004, Otis was lauded in Monday evening's press release for having overseen a total shareholder return of 133% during his tenure. The announcement also noted that the number of restaurants rose during the same period to more than 2,200 from 1,381 as Otis primarily expanded the Olive Garden, Red Lobster, and Longhorn Steakhouse chains.
What Darden neglected to mention--but what activist investment fund Starboard Value would quickly point out--are the problems that have befallen the company with Otis at the helm. The business is in a long-term free-fall--owing to demands by consumers for fast service and fresh, locally sourced ingredients--so the company may have trouble finding a top excecutive to replace Otis. That potential void in leadership, and the financial trends themselves, should be of major concern to Darden shareholders.
Although Darden completed the $2.1 billion sale of Red Lobster to private equity firm Golden Gate Capital on the day that Otis stepped down, the unit's poor performance is a reflection of Otis' stewardship. Red Lobster's same-restaurant sales have declined in five of the past six quarters, according to Bloomberg data. Olive Garden has had the exact same results, while Longhorn Steakhouse continues to be a lone bright spot, having posted five consecutive quarters of same-restaurant sales gains.
From the quarter-ended Nov. 28, 2004 to the just-completed quarter on May 25, Darden's return on equity has shrunk to 13.58% from 19.22%, per Bloomberg figures. The company's operating profit margin through that period has gone from a respectable 9.45% for a restaurant business to 5.11%.
Otis's lack of vision around the menu and interior layouts of the restaurants underscore the obvious market share loss to fast casual chains Chipotle
Starbucks' same-store sales have increased for 11 straight quarters, as the company introduced a new evening menu rooted in small plate options for groups and specialty drinks, namely shaken iced teas from the Teavana brand. Chipotle has notched an impressive five consecutive quarters of accelerating same-store sales growth, including two quarters in a row of double-digit percentage increases.
Menu of Failure: Darden
- No quick-service breakfast daypart. Yum Brands'
Taco Bell division has had success with its new breakfast menu headlined by the Waffle Taco and the AM Crunchwrap. Chipotle is bringing its vegan friendly, tofu item called Sofritas to more locations to address consumers hunkering for a pre-lunch option from fast casual chains. Sofritas are now available in 27 states.
- The interiors of Olive Garden, Red Lobster, and Longhorn Steakhouse have not made the shift to fast casual serving. A new Olive Garden logo won't cut it, consumers want to bypass the waiter and waitress and watch their food being prepared.
- No drink innovation, in spite of Starbucks unveiling new shaken iced teas and smoothies that are helping to lift its average guest check. Olive Garden has two smoothie flavor options for consumers, but look to be an afterthought as they have not been heavily promoted.
- No burger innovation at Longhorn Steakhouse . Companies from Wendy's
to Sonic continue to focus on new burger toppings and pretzel buns.