Why Dollar Tree, Family Dollar and Dollar General Aren't the Same Store
NEW YORK (TheStreet) -- When Dollar Tree
TheStreet.Com recently visited Dollar Tree, Family Dollar and a unit of Dollar General
Here is the entrance to a Dollar Tree. It is in a strip mall next to a traditional grocery store and complements it.
The aisles are piled high with merchandise, each item carrying the same price, $1. Shoppers go here for bargains, then go to the grocery to fill their lists. Or they come in and make impulse purchases of relatively durable goods, like kitchen tools, candy, and toys for young children.