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Yahoo! Takes a Page From Instagram

Tickers in this article: FB YHOO

NEW YORK (TheStreet) -- When Yahoo! CEO Marissa Mayer said we'd see more frequent updates to Yahoo!'s apps, she wasn't kidding. Now, Flickr is the beneficiary of another overhaul.

Yahoo! has updated its iOS Flickr app to have more "Instagram-like" features, including a new set of filters to personalize your photos. There will be some live filters, which you can preview before you take your picture, and there are ones you can customize as well.

In addition to the new filters, Flickr is adding new camera tools, allowing photographers to edit their photos with grids, a pinch-to-zoom feature, and the ability to lock onto a focus and exposure point. These are all features that Instagram has, so it's clear the trend for photo-sharing networks is to continue adding tools to keep people more engaged.

Yahoo! is also taking down the paywall on some of its Pro features, allowing photographers to enhance their photos for free, whereas this was a pay feature in the past. Photographers can now crop, sharpen, adjust color, use levels, and add vignettes. Mayer has said in the past that Yahoo! is the world's "daily habit," and taking pictures is something people do on a daily basis. By making these editing tools free, Mayer is trying to build an Instagram-like community for Flickr.

In June, Instagram co-founder Kevin Systrom announced that Instagram, which is owned by Facebook , has more than 130 million active users.

Mayer has repeatedly said that enhancing Yahoo!'s core features, especially on mobile, is a priority for the company as it looks to monetize its 700 million monthly users in an attempt to generate additional revenue. In Yahoo!'s second quarter, the company generated $1.07 billion in revenue, as display revenue excluding Traffic Acquisition Costs (TAC) continued to struggle, falling 11% year-over-year to $423 million.

Flickr also received a major overhaul in May, as Mayer and her team unveiled a new Android Flickr app, new HD resolution thumbnails, and allowed users to have 1 TB worth of storage for free.