Nokia Needs Lumia 920 to Shine
For Nokia, I'd like to think that the company can revive its fortunes with its new phone, but it's hard to discuss the prospects of the Lumia 920 without first considering its predecessor, the Lumia 900 -- particularly for how the company botched the launch. After getting its tail kicked by Research in Motion's (RIMM) BlackBerry, which then gave way to Apple's iPhone, Nokia needed a spark.
Enter the Lumia 900, a device billed as Nokia's "corner-turning" product and its first phone launched in partnership with Microsoft. It was supposed to be the company's "saving grace."
Except it was launched on Easter, April 8 on this year! Yes, the holiday that all but guaranteed that a significant portion of stores would be closed. It was remarkable how two prominent companies in Nokia and Microsoft could have gotten something so important, so incredibly wrong.
What made Nokia's gaff so eye-opening was that the company was already playing catch-up to not only Apple, but also Samsung and could ill-afford such unforced errors -- particularly as Apple was executing flawlessly. Nokia has lost close to 80% of its value during the course of the past five years after having once enjoyed almost 50% of the global smartphone revenue.
Today as the company is fighting for its life, it is still burning through cash like nobody's business. What's more, its issues have been compounded by the fact that neither Apple nor Samsung have made enough mistakes to present it with an opening. Fumbling the ball as it did with the Lumia 900 does not inspire confidence that it can get the 920 right. But does it deserve a second chance?