Innovation is Easy -- Just Stop 'Best Practices'

Innovation is about exploitation, collaboration, re-purposing, as well as brand new. Innovation is about new, improved, and against the grain.

Investors are in search of only two things: the proven and the potential. Getting in on the bottom floor of a new idea, new product, new purpose, or new model is always a strong appeal to some.

As the seminal icon of innovation said in past ad campaigns, "Think Different." Not proper English, but an effective mantra for those who want to create a distinct or innovative brand.

Don't copy; compete.

Don't follow; lead.

Don't do; do something else.

Got an idea that breaks the mold? As another branding icon's theme and directive says, "Just do it!"

This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.