The Beer Dance: The Final Four Of Our Craft Beer March Madness Bracket
We suggested that fans of all breweries involved vote early and vote often. Schlafly not only took that advice, but turned it into a campaign slogan. Their supporters have worked harder than some of the political campaigns to bring their voters to our polls and push the button for Schlafly's Dry Hopped American Pale Ale. The results have been hundreds of votes in each round and a more than 90% margin of victory in the last round.
Take note, young brewers, because this is how you not only succeed, but thrive in the shadow of the Anheuser-Busch(BUD) brewery. The Cascade and Chinook hop-heavy Dry Hopped American Pale Ale is hoppy, bitter and aromatic enough to pack a punch, but sweet enough not to scare away the newcomers. It's not a powerful pale ale at 5.9%, but neither are the Schlafly beers sneaking onto the taps during Cardinals games at Busch Stadium.
Schlafly's been the beat of this bracket because it has willed itself to be. Much like its craft beer competitors, nobody gave Schlafly a share to the market space. They had to step up and take it. When you can do that in the backyard of one of the biggest beer companies in the world, you can do it anywhere. Schlafly's fans know that, and it's frightening to think of what they'll do now that they're two pints away from a title.
-- Written by Jason Notte in Boston.
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