eBay Gets A Major Facelift

Tickers in this article: EBAY

NEW YORK (TheStreet) - In case you haven't noticed, eBay(EBAY) has a brand new look starting today. There's a new corporate logo, and an overall cleaner, easier-to-navigate look and feel on its Web sites. Lots more white space everywhere.

eBay president Devin Wenig described it this way in a note on the company's Web site. The overhaul will provide "a more intuitive, convenient way to browse, decide and buy - both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you."

"These new experiences will be rolled live in the coming weeks in the US and around the world in the coming months. Additionally, our new logo goes live today. Together, these changes and more reflect the new eBay and our evolution as a marketplace that connects the world to the things they need and love--anytime, anywhere."

In his welcome to the new Web site he stresses that mobile is the future of commerce - and therefore eBay.

"It's increasingly multichannel via any connected screen. Consumers want to move seamlessly across devices, through any shopping environment. A laptop, a phone, a tablet or TV ... a store window, kiosk, or fitting room ... a shopkeeper or sales associate who knows who you are and what you want. This is how consumers will connect to the things they need and love. Not online or offline. Just shopping, anytime, anywhere."

Shares of eBay closed up 1.17% at $46.75 on Wednesday.

--Written by Gary Krakow in New York.

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