Where Does Apple Go Next?
There is one very big question that needs to be answered, though. Where does Apple go from there?
Many felt that the most recent iPad and iPhone 4S were evolutionary products, not revolutionary. An Apple television would be revolutionary, as the company tries to disrupt a new market.
It has been rumored that former Apple CEO and co-founder Steve Jobs left a product pipeline of approximately three years after he passed away. CFO Peter Oppenheimer said on Apple's first-quarter earnings call that Apple is "...extremely enthusiastic about our new product pipeline." That makes one wonder, besides the television, iPad, iPhone, Mac, and iPod, if there is anything else Apple is secretly working on.
Channing Smith, portfolio manager at Capital Advisors Growth Fund, said he wouldn't discount the possibility of Apple designing innovative new products , creating new product categories. "Apple is one of the most innovative companies in the world. They essentially created the tablet market," he said, over the phone. "It's hard to think of where Apple might go after the television set, but you can't count Apple out."
Inevitably, there has been plenty of speculation about the company's next big thing. Fan designs have included an iRing (a ring that would control the sound on your iPhone or iPad), an iView (which could be an early design for the Apple television set), and a three-screen MacBook.
Undoubtedly, Tim Cook, Jonny Ive, and the rest of Apple's design team are cooking up something very interesting in the lab. I'm just not sure where the company goes next after entering the television market.