Pepsi Set to Redeem Faith in Soft Drink Business

Earlier this year, Pepsi tied up with Nicki Minaj, which will see the singer as brand ambassador for the drink. The first commercial is scheduled for launch next week as part of Pepsi's global campaign "Live for Now." Although Pepsi has been consistently losing market share in the U.S. carbonated soft drink market, we estimate this year could be different, and we expect Pepsi to maintain its market share.

2012 Guidance Reaffirmed

During the recent earnings call for first-quarter results, PepsiCo reaffirmed its full-year guidance of earnings of $4.40 per share, which is a drop of 5% over 2011. The management cited increased marketing spend as well as restructuring costs related to laying off 8,700 workers as reasons for the drop in EPS.

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