3 Things That Matter As Nokia Innovates Again
Ever since Nokia (NOK) exceeded market expectations by reporting 4.4 million Lumia sales in the fourth quarter, shares stayed above the $4-level, closing recently at $4.43. The sales increase is much-improved over the 2.9 million sold in Q3. The budget Asha line was also strong: 9.3 million units were shipped. Financial results for the quarter remain weak, but Nokia is introducing innovation to Lumia. What innovation means for Nokia will matter most for Lumia demand in the long-run.
1) Quarterly Financial Guidance Still Weak
Financial results will still be negative, hurt by seasonality and nearly flat margins. Nokia estimates that operating margins (non-IFRS) will be between break-even and positive 2%. This is an improvement over the previous negative 6% forecast.
Nokia Siemens Network (“NSN”) Profitable
Nokia said that NSN will have sales of EUR 4.0 billion in the fourth quarter. Margins (non-IFRS) will be 13-15%, up from the 8% (plus or minus 4%) guidance provided previously.
2) Innovation with 3D Printing
To further differentiate itself from other smartphone makers, Nokia is now offering 3D printing technology to offer customized removable shells for Nokia devices. The shells will even add wireless charging capabilities for the mid-range 820 model. Previously, only the Lumia 920 supported this.
Nokia clearly understands the importance of 3D printing. 3D Systems (DDD) and Stratasys (SSYS) are trading at 52-week highs as investors catch on to the significance of the technology in manufacturing. [Related: $799 3D Printers: 5 Companies To Watch]
3-Month Stock performance of 3D Systems, Stratasys, and Nokia:
Chart Source: Yahoo Finance
For Nokia, the company will now have the capability to offer greater customization and modularity to its phones. Templates could be sold as an add-on, improving profit margins. 3rd party entrepreneurs could sell designs that would extend the capabilities of the shell. Smartphone covers would only be shell protectors for an Apple (AAPL) iPhone or Android device, but for Nokia, they could do much more. Nokia suggests functionalities like a solar charger, a glow-in-the-dark, or a waterproof case as some of the ways of using 3D technology.
3) 3D Printing
Stratasys and 3D Systems are in a league of their own. The deal between Nokia and 3D Systems is only one of many that investors should expect in the weeks and months ahead. The companies are also much smaller than that of Nokia: Nokia is nearly 4 times bigger than 3D Systems as measured by market capitalization:
AVG VOL (Jan 24/13)
3D Systems Corp.