Here's How Romney Can Beat Obama: Opinion
One thing is for sure, however: Political advertisements in 2012 will likely hit a record high, perhaps a billion dollars or more in spending. This article endeavors to show what presumptive Republican nominee Mitt Romney will have to do in terms of TV ads if he intends to win in November.
Most conservatives and Libertarians favored another Republican candidate than Romney, whether it be Newt Gingrich, Rick Santorum, Ron Paul or one of those who dropped out earlier. In the end, though, as people have come to accept that Romney is the nominee, even the supporters of his primary opponents agree on one positive Romney trait: He will be willing to hit his opponent hard.