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Amazon Drops Monthly Prime Pricing?

Tickers in this article: NFLX AMZN

NEW YORK (TheStreet) -- Just a few days after launching a monthly pricing model for its Prime shipping service, Amazon (AMZN) has scrapped the idea.

Amazon had priced its Prime service at $7.99 per month, putting it head-to-head with the cheapest Netflix (NFLX) plan. However, an exhaustive search of Amazon's site on Friday found nothing about the monthly pricing model.

It appears that Amazon is going back to its $79/per year price for Amazon, albeit without explanation.

A look on Amazon's Prime homepage mentions the $79 per year price, but nothing about a monthly option.

There's even a letter from CEO Jeff Bezos on Amazon's homepage, talking about the $79 price.

Dear Customers,

We launched Amazon Prime seven years ago with unlimited free two-day shipping on over a million different products.

Today, Prime includes instant streaming of over 30,000 movies and TV episodes, nearly 200,000 books in the Kindle Owners' Lending Library, and expanded free two-day shipping -- now on over 15 million items.

Despite all of these changes, one thing remains the same - Prime is still just $79 a year. We think this makes Prime the best bargain in the history of shopping.

This holiday season, avoid the lines and enjoy free two-day shipping, even for last-minute gifts. And when you're not shopping, choose a book from the New York Times bestseller list, or sit back and watch a movie in stunning HD on one of our affordable new Kindle devices (starting at $159 for the Fire and $199 for the Fire HD).

If you haven't tried Amazon Prime, sign up for a one-month free trial today, and join the millions of members who have already discovered the convenience and improved speed that Prime delivers.

Happy shopping, happy reading, and happy watching,

Jeff Bezos

Founder & CEO

Amazon didn't immediately respond to a request for comment on this story.

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--Written by Chris Ciaccia in New York

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