Streamline Your Daily Deals This Way to Get Huge Savings
NEW YORK ( MainStreet) Consumers are being inundated with hundreds of deals being offered to them daily and wading through them takes time and patience.
Clipless, a new mobile app company based in New York and launched in September, helps consumers save money by sorting through deals from thousands of sources, including Groupon, Living Social, Amazon Local, Foursquare, Gilt City, Yelp and Restaurant.com. The app, which is currently only available to Android users, sends consumers an alert when there is an opportunity nearby to save money.
"Clipless sorts through 2,000 deal sources and aggregates and delivers them to your phone and finds your location as you move around," said Clipless CEO Michael Barnathan. "We can help you discover new deals. It is smarter than the average way where you search for a deal."
The app has been designed to use minimal battery power, so users can leave it running in the background or you can open and exit the app whenever you need it.
Clipless simply uses Google Play's Location Services to find nearby deals for users based on where they are located. Aside from that, the app doesn't track any personal information about users.
The company's app offers consumers a reprieve from sorting through emails or searching online for a deal, he said.
"We can show you deals," Barnathan said. "This is a new take on the daily deal space. People are starting to get fatigued because it requires too much work in advance. Our app pops up deals proactively."
Since its September launch, the app has already garnered 8,500 users and is adding 150-200 users daily, allowing shoppers to save a collective $32,000. Within a year, its users should save over $500,000. An app for iPhone users should be ready by November.
Businesses have been receptive to the app, because they are getting additional traffic, he said.
The exposure and the ability to get their name out to people that are relevant to them is a huge win for businesses, Barnathan said.
"If you are a restaurant and people are outside trying to make a decision, Clipless brings more relevance and brings better quality traffic to the establishment," he said.
In just a month, the Clipless app has experienced a repurchase rate, which is the amount of users who purchase a product and then go on to purchase another, of 38%, compared to a conversion rate across the entire ad industry of 2%, he said. Users who did their own searches on the Clipless app using the map or list view spent an average of five minutes and 56 seconds looking at the list before selecting a deal, suggesting comparison shopping. By contrast, those who clicked through when a notification popped up did so in an average of 44 seconds, meaning that Clipless was able to drive more focused traffic and preserve the "impulsiveness" of the deal experience using context.