Google Boosted by Strong Earnings, Stock Split
Google reported first-quarter earnings of $10.08 a share on revenue of $8.14 billion, excluding traffic acquisition costs (TAC). Total revenue came in at $10.65 billion. Revenue in the U.S. grew 22% year-over-year to $4.9 billion, while revenue outside the U.S. grew 26% year-over-year to $5.8 billion.
Analysts polled by Thomson Reuters expected revenue of $8.146 billion, excluding traffic acquisition costs, and earnings of $9.65 a share. Wall Street typically excludes TAC costs from its estimates.
CEO Larry Page struck a positive note on the quarter in the press release discussing the results. "Google had another great quarter with revenues up 24% year on year. We also saw tremendous momentum from the big bets we've made in products like Android, Chrome and YouTube," he explained. "We are still at the very early stages of what technology can do to improve people's lives and we have enormous opportunities ahead. It is a very exciting time to be at Google."
The company said cost-per-click, (CPC), a key metric, fell approximately 12% from the first quarter of 2011 and decreased approximately 6% from the fourth quarter of 2011.
On the conference call, Patrick Pichette, Google's CFO, said the CPC decline does not "reflect the fundamental strength in our business". He noted CPCs are down for five reasons: a combination of mix effect, foreign exchange effect, emerging market ad rates versus developed markets, changes in ad quality and Google.com versus Google properties. Pichette noted that the bidding behavior for ads, which Google considers to be an important signal, is growing.
Google also announced that it would be creating a new class of stock, effectively issuing a stock split that is "designed to preserve the corporate structure that has allowed Google to remain focused on the long term." On the conference call, Page said that many investors have asked for a stock split, and this effectively grants it to them.