3 Things You Should Know About Small Business: April 24
NEW YORK (MainStreet) - What's happening in small business today?
1. How to get a cash mob into your store. A movement is underway to bring so-called cash mobs to local businesses across the country. Cash mobs are modeled like "flash mobs," but instead of a group of people breaking out into synchronized dance in a train station, they visit a struggling small business and boost sales by agreeing to spend at least $20 at that retailer.
So how can you get your store on the cash mob visitation list?
While most of the details are kept quiet until the day of the event, you will have a better chance of being nominated if your business is visible and a strong part of your community, says The Houston Chronicle's website, Chron.com.
You can also gather other local businesses together to let event organizers know you're interested in having a cash mob select your area. Nominate other businesses to get the community used to the idea of a cash mob and perhaps yours will be next, the article says.
2. Sam Adams' Brewing the American Dream is expanding nationally. Jim Koch, founder of Boston Beer Company (SAM) , the maker of Sam Adams, is expanding its Brewing the American Dream financing program nationwide to help small businesses in the hospitality and food and beverage industries.
The program facilitates microloans and coaching/mentoring and educational resources to business owners who find it difficult to access the capital and guidance needed to sustain and grow their businesses, according to a press release on Tuesday.