Alcoa's Earnings Like a Rorschach Test
NEW YORK (TheStreet) -- If you are prone to motion sickness, you might feel dodgy after reading headlines about Alcoa's(AA) first-quarter earnings, reported after the close of trading yesterday.
"Alcoa First-Quarter Earnings Slide," said The Wall Street Journal.
But The Financial Times was apparently hearing none of it. They went with the headline: "Alcoa shines with surprise $94m profit."
The Journal's headline number builds on a comparison with last year's first-quarter. By the third sentence, they are even engaged in a sequential comparison -- with the fourth-quarter.
The Financial Times, by contrast, showcases Alcoa's post-tax profit, which, they made clear in their first sentence, came in the face of an expected loss. They played the expectations game.
Just in case you think these clashing headlines were a fluke, Seeking Alpha went with: "Alcoa Surges Past Estimates," while a separate but equally negative Wall Street Journal headline said: "Alcoa Squeezed by Lower Prices: Big Aluminum Maker's Profit Falls 69% as Higher Energy Costs Add to Pressure."