Why Every Small Business Needs an iPad
NEW YORK ( MainStreet) -- Running a small business through a tablet or smartphone is quickly becoming the norm for savvy business owners. While some may have originally bought the gadgets simply for the "cool factor," users say the productivity and efficiency from the many apps available has been a welcome surprise.
For small-business owners reluctant to use tablets and smartphones for tasks simple and complex, now -- with the imminent release of the Apple(AAPL) iPad 3 -- may be the time to get aboard. (Apple is expected to announce the new version Wednesday.)
|Small-business owners reluctant to use tablets and smartphones and their accompanying apps may find that now may be the time to get aboard.|
It's clear the iPad and exploding app marketplace are useful small-business tools, says Mike Pugh, vice president of marketing at j2 Global (JCOM) . The company provides cloud-based services and tools, including mobile apps, so businesses can work more efficiently whether in an office or mobile.
We spoke with Pugh about best practices for the adoption of mobile technology as full-time business instruments:
Why should business owners embrace mobile technology?
Pugh: To be able to do more business.
One of the benefits is the battery life. Many of us use computers and have been stuck in meetings where our batteries drop off. The iPad was the first nonphone to keep with them all day long knowing it would not drop off on them. And if you're going to rely upon a business tool it has to be there when you need it in order to be truly mobile.
Being able to do what you want to do anywhere, anytime has value you can't envision until you do it.
What about the learning curve for less tech-savvy people?
Pugh: The user interface design of these new devices and the time that's put into making the app very usable bridges that gap, whether it be swiping a credit card or remotely accessing a PC or a camera to take a document and fax it.
What are some good uses of mobile technology for small businesses?
Pugh: Credit card processing off a mobile device is a great way to be able to do business in a variety of different settings.
Using the camera in the device to be able to do both taking pictures and video. For someone who has remote offices, video conferencing can be a fantastic way to maintain contact with customers or employees.