Long Live the 1%: Buy Whole Foods
It's no surprise that Whole Foods locates no less than three stores from my not-all-that-affluent home in very affluent Santa Monica and a total of seven stores within five miles. Manhattan counts six stores and another under development on 57th Street. The same strategy applies in San Francisco where Whole Foods has five locations and is set to add two more. If you survey Tesla showrooms and Lululemon outlets, you'll see the same type of approach.
As an investor, don't lament the existence of the 1% if you're not part of it or somewhere within spitting distance. Find companies that cater to this and other higher-end segments of our seemingly unequal society. Ride their stocks.
While the stock market offers no guarantees, I would much rather own the stocks of companies that sell to people less impacted, if at all, by economic uncertainty.