Sports Turns Into Private Equity Playground
NEW YORK (TheStreet) -- After taking on Corporate America, private equity firms are set to storm the gate of sports teams as owning a sports team becomes less of a pastime for the mega rich.
Already, a flurry of team sales to private equity titans shows an increasing interest by buyout investors in the sports world. With a flurry of ownership changes in the NBA to go with the bankruptcy sale of the Los Angeles Dodgers and the New York Mets woes luring financiers, the question now is whether sports teams will be seen as a bona-fide investment.
|Barbarians are at the ticket gate of a stadium near you|
Watch for a resolution to the L.A. Dodgers bankruptcy and the sale of the NHL's St. Louis Blues as a leading indicators on how investment firms will enter the sports ownership fray in what they see as profitable or cash generating assets. That would be counter to the traditional reason for owning a team: fan-fever, social graces or simple vanity.
In the Dodgers sweepstakes, private equity firms like KKR(KKR) , Thomas H. Lee and Providence Equity Partners have emerged as prospective buyers, but without a primary interest in the National League ballclub. Instead, the private equity investors may be eyeing the Dodgers sports programming business, which have a similar value as Madison Square Garden's(MSG) MSG Networks, the New York Yankee-owned YES Network and the Boston Red Sock-run New England Sports & Entertainment Network.
In February, Forbes reported that the private equity firms were looking at joining one of the remaining groups bidding on the Dodgers, with the possibility of contributing up to $300 million in an overall acquisition that is likely to fetch $1.5 billion. Those reports indicated that the buyout firms would be interested in the Dodgers sports programming rights, which could pave the way for the creation of an independent sports network.