Netflix Will Hit $300, Go Out of Business or Both

NEW YORK (TheStreet) -- The other day -- probably because of the recent Apple (AAPL) hysteria and Facebook's (FB) 'big' announcement -- some important Netflix (NFLX) news flew under the radar.

The always-excellent Peter "Don't call me Franz" Kafka over at All Things D reported that Netflix signed a deal to stream some Time Warner (TWX) content, particularly stuff from the Turner division's Cartoon Network, Adult Swim and TNT's "Dallas."

In his coverage of NFLX/TWX, Kafka appears amused by the way Time Warner CEO Jeff Bewkes treats Netflix CEO Reed Hastings like his (what do they call it on the streets?):

Bewkes has made it quite clear that he's happy to use Netflix as a syndication outlet for stuff he's already gotten maximum value from. If Reed Hastings thinks he can make money with Bewkes's leftovers, he is happy to sell them.

Kafka outlines the drill well. Focus your eyes on my second most recent take.

Here's where we're headed with Netflix, particularly if the company reports a not-so-bad to strongish quarter next Wednesday. Even though it pulled back Wednesday, it will likely regain the $100 level. From there -- even with an earnings hit -- we're headed deeper into the triple digits. Like retouch the stock's all-time high triple digits. That was $304-and-some-change at the height of 2011's absurdity.

According to its Q3 Letter to Shareholders, Netflix expects Q4 global net income to come in between ($13M) and $2M. That's a wide range. And, unless Netflix turns a profit and surprises, expect Reed Hastings to fire up the smoke and mirrors.