Facebook: No Guidance, No Problem, Analysts Say
Plenty of analysts, though, remain bullish on the company.
"Lack of forward guidance put pressure on shares," Sterne Agee analyst Arvind Bhatia said in a note. "However, we think Facebook's market opportunity remains large and the stock should be a core holding in tech portfolios with a long-term horizon."
Bhatia lowered his price target from $46 to $37 (the stock today is around $24), warning the shares could remain volatile quarter-to-quarter, but reiterated his "buy" rating. Increasing adoption of Facebook's Premium Ads and Sponsored Stories should significantly improve the company's monetization, he wrote.
"Premium Ads and Sponsored Stories generate five to 10 times the engagement and three times the return on investment compared to other ads, according to Facebook," he added. "We think this could create upside potential for results in
Sponsored Stories, which let advertisers take word-of-mouth recommendations and promote them in users' News Feeds, have grown massively and demonstrated early success, according to CEO Mark Zuckerberg.
"By the end of June, Sponsored Stories in News Feed was at a run rate of over $1 million per day in revenue and about half of that is coming from mobile," he said during the company's second-quarter conference call. "This is an encouraging start in our effort to generate revenue from the mobile use of Facebook."