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Intel Dials Up $31 With Smartphone Push

Written by: Trefis 04/27/12 - 3:48 PM EDT
Tickers in this article: INTC
The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.

NEW YORK (Trefis) -- Amid the slowdown of the PC market in 2011, Intel(INTC) managed to maintain its dominant position as market leader of the PC microprocessor industry. Despite revenue declining by 7% quarter over quarter and 2% year over year in the first quarter, we are of the view that the company performed well in a tough market and has a lot in the current year to look forward to.

With the much awaited entry in the smartphone and tablets segments, the company competes with established ARM-based players such as Qualcomm(QCOM) , Nvidia(NVDA) and Texas Instruments(TXN) .

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Intel Powered Smartphones

In January, Intel made announcements with Lenovo and Motorola at CES to launch Intel-powered smartphones, followed by announcing designs for Orange, ZTE and Lava at the Mobile World Congress in February. This week saw the launch of XOLO X900, world's first Intel-architecture-based smartphone, by Lava International.

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For more than a year Intel talked about making an aggressive push into the mobile computing space, challenging chip designer ARM Holding's dominance in the lucrative smartphone and tablet market. This year marks the entry of the largest chip maker in one of the fastest-growing technology segments of smartphones and tablets. Lava will soon be followed by Lenovo, which plans to launch its Intel-based smartphone by the end of May 2012.