SCORE Awards: Outstanding Franchise as a Small Business
LOUISVILLE, Ky. (TheStreet) -- Terri Paradise and Marcia Connelley opened their first Massage Envy location in Middletown, Kentucky in June 2007.
Their franchise journey started off rocky. Paradise admits that while the partners had experience managing people and processes, they were less familiar with all the moving parts of running a business. One example was marketing.
With a little guidance from SCORE, the partners were able to grow the business and increase staff to 65 employees between two locations.
"We did not do our marketing well and
Last year the franchise raked in $1.76 million in revenue. Paradise is expecting to hit the $2 million revenue mark by the end of 2012. And that's just for its main location. The duo opened a second location in February of this year (and yes it is hiring). Paradise expects that location to hit roughly $350,000 in revenue this year.
Paradise and Connelley aren't done with their expansion plans. Next month, the two will take on a relatively new franchise concept and open a European Wax Center right next door to the Massage Envy main location.
"We believe it's very complementary," Paradise says.
Winning SCORE's first-ever Outstanding Franchise as a Small Business award (SCORE is the Small Business Administration's partner organization designed to mentor entrepreneurs), Massage Envy - Middletown is the fourth of seven 2012 winners to be profiled by TheStreet. SCORE celebrated the winners at its fourth annual awards gala in New Orleans on August 16.