5 Super Bowl Winners You Should Be Betting On
We told you what companies could use one. We told you which National Football League sponsors should have blocked their competitors from getting one. We let you know which industries won't be airing commercials when the Baltimore Ravens and San Francisco 49ers take the field on Sunday or on any other Super Bowl Sunday, for that matter. That has to cover just about every way a company can wring a cent out of the Super Bowl, right?
Wrong. Though companies have spent $1.85 billion on Super Bowl ads in the past decade, according to Kantar Media, there are a lot more ways to cash in on the more than 160 million total viewers in the U.S. who watched the big game last year. We took a look around the Super Bowl's edges and found five cash-producing portions of the Super Bowl that marketing departments and ad firms just don't tend to cover: