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Many Facebook Users Don't Use Privacy Settings: Hot Trends

Tickers in this article: AMZN PEP

NEW YORK (TheStreet) -- Popular searches on the Internet include Consumer Reports after the group's latest annual report on Internet privacy indicated that many Facebook users don't use privacy settings.

According to the report, almost 13 million users in the U.S. don't use or aren't aware of Facebook's privacy settings. About a fourth of Facebook users surveyed by Consumer Reports said they took control of protecting their privacy by choosing to falsify some of their personal information. The number of those who admitted to doing this is about double from two years ago.

Consumer Reports offers a variety of ways users can protect their privacy on the social network. It advises that users "think before you type," "review your privacy settings on a regular basis," and "set your controls," among others.


Amazon(AMZN) is trending as Amazon Studios makes a push for original television programming.

Amazon Studios is opening itself up to creators interested in submitting TV proposals for consideration. Those who are interested can upload their TV proposals with a five-page description, as well as a 22-minute pilot script for comedies or 11-minute script for kids' shows. Chosen projects will ultimately distributed through Amazon Instant Video.


PepsiCo(PEP) is another popular search. The company just announced a marketing campaign set to feature Michael Jackson.

In an effort to revive its Pepsi-Cola brand, the company plans to use Jackson's likeness on 1billion Pepsi cans in 20 countries. The campaign, coinciding with the 25th anniversary of Jackson's Bad album, will kick off in China on May 5.

Jackson was once the face of Pepsi-Cola, until 1984 when he shot a commercial in which his hair infamously caught on fire from pyrotechnics.

Pepsi's first global marketing campaign, "Live for Now," features rapper Nicki Minaj in advertisements that will start airing on May 7 in the U.S., and then be later distributed across the globe.


The chatter on Main Street (a.k.a. Google, Yahoo! and other search sites) is always of interest to investors on Wall Street. Thus, each day, TheStreet compiles the stories that are trending on the Web, and highlights the news that could make stocks move.

-- Written by Brittany Umar.