5 Local Businesses Getting a Super Bowl Bounce

INDIANAPOLIS (MainStreet) -- Football fans have been swarming Indianapolis to watch two venerable NFL teams match up in Super Bowl XLVI at Lucas Oil Stadium.

The National Retail Federation estimates there will be some $11 billion in nationwide Super Bowl spending on food and drink, apparel and electronics, among other things. As host city, Indianapolis can expect a larger than normal chunk of that: $150 million in direct spending from NFL sponsors, fans, media and other visitors as they throw down cash and credit cards for lodging, entertainment, food, business services and other hospitality needs, according to PricewaterhouseCoopers.

Hosting the Super Bowl in Indianapolis presents an opportunity for the surrounding region to experience a "notable level of economic impact," PwC says. "The city is located within driving distance of many major markets, enabling event organizers to extend their reach and increase visitor levels to activities such as the NFL Experience and Super Bowl Village."