No-Glasses 3-D Jumps Out at Customers
NEW YORK ( MainStreet) -- With all due respect to the 3-D industry, the notion of fooling the eye into seeing depth when there is none is a nonstarter. Sure, movies such as Spider Man , Star Wars and The Adventures of Tintin keep experimenting, and equipment makers such as Sony(SNE) , Toshiba, LG and dozens of others huff and puff the 3-D thing. But for the average consumer? Nobody cares.
It's not that 3-D TV isn't cool. It's just that our silly, shortsighted American economy has treated consumer earnings power like a disease. And with that kind of assault, nobody has the coin these days for a new 3-D set. So, to paraphrase Yoda, "Languish this technology will."
|Toshiba's unveiling a 3-D TV that might just find a home in your business.|
But that does not mean 3-D is dead. Such displays can fill an important niche: as a point-of-sale tool for a business, say, on a sales floor or in an office or lobby.
To get a feeling for how 3-D might work for your business, the folks at Toshiba invited me around for a demo of their latest state-of-the-art 3-D display; a 55-inch, so-called auto-stereoscopic 3-D TV that -- get ready for this -- requires no 3-D glasses to use.
That's right. A decent-quality 3-D image without the stupid glasses. That got my attention.
What you get
If you know what you are doing, these glasses-free 3-D TVs can most definitely rock the business house.
Right away it's clear the wonky, "Nobody is going to want to waste a moment with this 3-D nonsense" vibe is gone. The demo 55-incher I saw offered a simply excellent viewing experience. The versions of Up and Coraline I saw were very sharp.
Neither was anywhere close to even an average theatrical 3-D experience, and it was a step or two away from the better-quality active-shutter 3-D screens that require users to wear glasses. But overall I got a solid if subtle feeling of depth with this screen, and color was good. Screen quality was high. And most importantly, resolution -- usually the buzz kill for 3-D screens -- was first rate.
Given the proper installation, messaging and content, these devices can feed a customer in line to place an order, get service or otherwise interact with your business a unique, top-quality experience.
Do it right, and this sucker can absolutely sell.
What you don't get
These sets won't be cheap. The unit I saw, due out this year, should cost about $10,000. So you will need to think through the ROI a bit before you jump. Second, to get it to work in your shop, you will need to install the set properly and create the right kind of 3-D content.