Cramer Quick Take: Stop Playing Around, Invest in Starbucks

Tickers in this article: SBUX
Check out Jim Cramer's latest trading recommendations on "Action Alerts Plus".


NEW YORK (TheStreet) -- If you like Starbucks (SBUX) , buy Starbucks, Jim Cramer told Debra Borchardt at TheStreet.com Thursday, but don't try to game the company's upcoming earnings release.

Cramer said trying to figure out what will happen with Starbucks is simply too hard because the company has U.S., European and Chinese components to it.

Making things even tougher, Starbucks had an analyst meeting and laid out its prospects just a month ago, when shares were at $49. Since then, shares are up to $54. So unless things are markedly different in just a month, shares may likely fall, he said.

Cramer said he owns shares of Starbucks for his charitable trust, Action Alerts PLUS, but he owns them for the long-term and will not be trying to guess this quarter's earnings.

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-- Written by Scott Rutt in Washington.

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