More Videos:

Cramer Quick Take: Stop Playing Around, Invest in Starbucks

Tickers in this article: SBUX
Check out Jim Cramer's latest trading recommendations on "Action Alerts Plus".

NEW YORK (TheStreet) -- If you like Starbucks (SBUX) , buy Starbucks, Jim Cramer told Debra Borchardt at Thursday, but don't try to game the company's upcoming earnings release.

Cramer said trying to figure out what will happen with Starbucks is simply too hard because the company has U.S., European and Chinese components to it.

Making things even tougher, Starbucks had an analyst meeting and laid out its prospects just a month ago, when shares were at $49. Since then, shares are up to $54. So unless things are markedly different in just a month, shares may likely fall, he said.

Cramer said he owns shares of Starbucks for his charitable trust, Action Alerts PLUS, but he owns them for the long-term and will not be trying to guess this quarter's earnings.

To sign up for Jim Cramer's free Booyah! newsletter, with all of his latest articles and videos, please click here.

-- Written by Scott Rutt in Washington.

To email Scott about this article, click here: Scott Rutt

Follow Scott on Twitter @ScottRutt or get updates on Facebook, ScottRuttDC

Usage of this site is governed by TheStreet's Terms of Use available here. Information collected on this site may be collected by TheStreet and OC Register. TheStreet's use of information collected on this site will be governed by TheStreet's privacy policy available here. OC Register's use of information collected on this site will be governed by OC Register's privacy policy available here. If either TheStreet's or OC Register's privacy policy have provisions that are more restrictive than the provisions of the other party's privacy policy, such more restrictive provisions shall not apply to such other party.

Copyright © 2012 Orange County Register Communications. All Rights Reserved.
Site Help | Site Map