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5 Most Ill-Fated Corporate Thanksgiving Parade Balloons

Tickers in this article: M AFL

Comedian Gilbert Gottfried had provided the duck's voice for 11 years but, last March, decided to make some jokes about the Japanese earthquake and tsunami. Gottfried's a button-pusher and Aflac had to see this coming, right? Nope. Gottfried was scolded by the marketing department and summarily canned. A week later, the company began an Internet search for its new duck voice. It took more than a month to track down somebody else, and the 36-year-old ad sales manager from Minnesota filling the duck's webbed feet didn't quite have Gottfried's trademark vocals or celebrity cachet. The first new commercial aired in May, but a beleaguered public seemed indifferent.

By the time the duck hit the streets of New York in November, the voice controversy had died down a bit but was still awkward for the NBC announcer team and everyone involved. It may have sparked a few Thanksgiving morning conversations, but probably fewer pertaining to insurance than Aflac would have liked.

-- Written by Jason Notte in Portland, Ore.

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