March Madness Is a Suite Deal For Corporate Clients

"We chatted on Tuesday after the final when we shared a cab to the airport and he said, 'My customer will never forget who was by his side when 'Cuse won it all ... that's why what you do is vital to what I do,'" Turnage said. "He didn't close a contract that day, but he cemented a customer relationship, and whatever he spent with us is pennies on the dollar compared to what Kroger does for Kellogg's business."