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BRF SA (BRFS): Today's Featured Consumer Goods Laggard

Tickers in this article: BRFS

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

BRF ( BRFS) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 0.4%. By the end of trading, BRF fell $0.41 (-1.7%) to $23.92 on light volume. Throughout the day, 1,243,770 shares of BRF exchanged hands as compared to its average daily volume of 1,808,400 shares. The stock ranged in price between $23.76-$24.37 after having opened the day at $24.24 as compared to the previous trading day's close of $24.33. Other companies within the Consumer Goods sector that declined today were: Delta Apparel ( DLA), down 16.2%, Cobra Electronics Corporation ( COBR), down 12.7%, Deckers Outdoor Corporation ( DECK), down 8.6% and Strattec Security Corporation ( STRT), down 7.4%.

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BRF-Brasil Foods S.A., together with its subsidiaries, engages in raising, producing, and slaughtering poultry, pork, and beef in Brazil. BRF has a market cap of $20.9 billion and is part of the food & beverage industry. The company has a P/E ratio of 48.9, above the S&P 500 P/E ratio of 17.7. Shares are up 15.3% year to date as of the close of trading on Thursday.

TheStreet Ratings rates BRF as a buy. The company's strengths can be seen in multiple areas, such as its increase in net income, revenue growth, good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front, China Shengda Packaging Group ( CPGI), down 12.6%, Central European Distribution ( CEDC), down 8.9%, STR Holdings ( STRI), down 8.4% and Exceed Company ( EDS), down 6.3%.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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