Apple iCar: Not So Crazy?
NEW YORK (TheStreet) -- Apple (AAPL) sells iDevices by the hundreds of millions each year. If Steve Jobs was still around, these products could even include an iCar.
In a New York Times article talking about a potential Apple iWatch, Nick Bilton touches on Apple's penchant for pushing the boundaries, even taking on the automobile industry. Before Jobs passed away, Apple reportedly wanted to make its own car. Prior to his death in October 2011, Jobs had a meeting with John Markoff of The New York Times, telling Markoff that he would've liked Apple to do something with autos.
This isn't the first time we've heard about Apple and autos. Back in August, Apple's Senior Vice President of Marketing, Phil Schiller, touched on this subject during the company's patent trial with Samsung. "First, Apple had been known for years for the Mac. Then we had a big hit called the iPod -- it really changed the view inside and outside the company," Schiller said. "People were suggesting every idea: make a camera, make a car -- crazy stuff."
Going a step further, some notable Apple employees have deep rooted passion for cars. Schiller lists cars as one of his passions on his Twitter bio. Eddy Cue, senior vice president of internet software and services, sits on Ferrari's board. Tim Cook actually met with Ferrari's CEO Luca di Montezemolo last year, further fueling the fire.