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3 Big Consumer Stocks to Trade (or Not)

Tickers in this article: HNZ MDLZ STZ

BALTIMORE ( Stockpickr) -- Put down the 10-K filings and the stock screeners. It's time to take a break from the traditional methods of generating investment ideas. Instead, let the crowd do it for you.

From hedge funds to individual investors, scores of market participants are turning to social media to figure out which stocks are worth watching. It's a concept that's known as "crowdsourcing," and it uses the masses to identify emerging trends in the market.

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Crowdsourcing has long been a popular tool for the advertising industry, but it also makes a lot of sense as an investment tool. After all, the market is completely driven by the supply and demand, so it can be valuable to see what names are trending among the crowd.

While some fund managers are already trying to leverage social media resources like Twitter to find algorithmic trading opportunities, for most investors, crowdsourcing works best as a starting point for investors who want a starting point in their analysis. Today, we'll leverage the power of the crowd to take a look at some of the most active stocks on the market today.

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These "most active" names are the most heavily-traded names on the market -- and often, uber-active names have some sort of a technical or fundamental catalyst driving investors' attention on shares. That's especially true now that earnings season is officially underway. And when there's a big catalyst, there's often a trading opportunity.

Without further ado, here's a look at today's stocks .

>>4 Reasons to Buy Stocks in 2013 H.J. Heinz

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Nearest Resistance: $72.50
Nearest Support: $72.40
Catalyst: Acquisition Offer

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A big bit of M&A news is coming from Pittsburgh, home to ketchup giant H.J. Heinz (HNZ) . The firm announced today that it would be acquired by a group of investors led by Warren Buffett's Berkshire Hathaway ( BRK.B). The deal gives HNZ shareholders $72.50 in cash, a price that's a 20% premium to yesterday's close.

But if you didn't own HNZ last night, don't bother buying it now. As I write, there's a 1-cent risk premium priced into the deal, making the merger arbitrage opportunity completely non-existent for late-to-the-game buyers. This stock isn't likely to deviate from that offer price for the foreseeable future. Constellation Brands

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Nearest Resistance: N/A
Nearest Support: $39
Catalyst: Grupo Modelo Asset Sale

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Shareholders of Constellation Brands (STZ) are winning big today after Anheuser-Busch InBev (BUD) announced that it would sell rights for Grupo Modelo's U.S. brands to Constellation in order to jump the regulatory hurdles being imposed on BUD's full acquisition of the Latin American brewing giant. The news gives Constellation some of the country's most popular beer brands at a bargain price, a necessary sacrifice BUD had to make to get the bigger piece of the Grupo Modelo's business. The news is sending STZ to new highs today, up more than 36%.