Windows 8 Will Barely Revive PC Market In 2013: Analyst
Yes, according to Sterne Agee tech analyst Shaw Wu, however, the industry's 2013 recovery may be weaker than people expect as a result of continued cannibalization from Apple(AAPL) and Google(GOOG) -powered devices and a generally lukewarm initial response to Windows 8, Microsoft's multi-year operating system, phone and tablet launch.
According to Sterne Agee's analysis, the PC industry may only grow 2% in 2012, far below estimates of near double digit growth put out by market research firms.
"Many market research firms anticipate the PC market to show re-accelerated growth in 2013 due to Windows 8. While we agree that Windows 8 will help, we do not believe the uptake and adoption will be as big and fast as many forecast," writes Wu, in the Monday note to clients.
"We see a continued shift towards mobile devices being powered by iOS and Android. In addition, we find most Windows 8 hardware overpriced with no clear benefit in switching from iOS or Android," the analyst adds.
Wu goes on to cite Windows 8 tablet and laptop prices in the $500 to $1200 range, in contrast with Apple iPad Mini prices as low as $329 and Google Android tablet devices at an even lower $99, at their cheapest.
In 2012, the PC industry is forecast to fall roughly 8.6%, according to an October analysis presented by market research firm IDC. Sterne Agee's Wu highlights the near double-digit 2012 decline as reason he expects the industry to grow at all in 2013.
"The reason we anticipate slight growth is because of