Written by: Robert Weinstein04/27/12 - 4:47 PM EDT
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NEW YORK (TheStreet) -- Investors in Netflix(NFLX) have a real problem on their hands. Management currently doesn't believe it's important to fully monetize its subscriber base. The mentality of Netflix management is akin to Nike producing one style of shoe. Instead of only selling one swoosh to each customer, Nike knows what Netflix's management hasn't figure out yet. Offering many kinds of styles and colors is a key to maximizing revenue and profits.
There have to be limits of course, but is it really appropriate for investors to have to sit idly by while the management team sets its goal for styles and colors at a grand total of one? Netflix's CEO Reed Hastings can do better than that for investors.