The Digital Skeptic: Are Bieber's Bagels Next?
This all points to the same grim picture of the digital economy. The sales sound large. The following feels ginormous. And the Web hipsters find a business logic in all the madness. But the stark mathematics cannot be denied: Considering we are talking about a 6 billion-person Web addressable worldwide market, Bieber's brand value and the reach of the platform he operates, the kid makes chump change.
Just like the rest of us, he's stuck in a brutally expensive race to find the next thing to sell as the current things he sells become worth less and less.
It's no accident Bieber releases tangible things such as perfumes as fast as he does virtual things such as albums. Bieber is not in the business of finding the next hit single. He's really in the business of finding the next hit bit of merchandise.
My advice? I like the idea of a line of frozen-food: Bieber's Bagels, anyone?