Domino's, Starbucks: More Tech Than Most Of Silicon Valley

Among them ... Based on what comes (or doesn't come) from the companies everybody has heard of and the noise and trash talk that engulf Apple (AAPL) and Amazon.com (AMZN) , you would think innovation is dead in tech. In some respects it is, but not quite.

Also, it's nice to clear the air, at least a little, on other misunderstood names such as Pandora (P) .

Tons of stories out there to be told. Very few people telling them. And, when they try, there's often an incredible lack of context.

Consider Starbucks (SBUX) and Domino's Pizza (DPZ) .

When I refer to these names as 'tech companies', I generally receive a mix of blank stares and cat calls. That tells me there's not enough discussion taking place to flesh out exactly what this means.

CNBC Asia did a solid story the other day on the growth of mobile/digital with the company's Australia CEO. I stumbled upon the video via the Chief Digital Officer at Starbucks, Adam Brotman, who Tweeted:

Brotman notices Domino's. I notice Brotman. And while I can't put words in the mouths of Brotman or other Starbucks', not to mention Domino's representatives, I feel quite confident they would agree: They're both tech companies.