Facebook Actually Dissed GM: Where's the Media Coverage?
I've always been impressed by the power of Facebook(FB) . And I am as bullish as humanly possible on companies that will lead the mobile revolution. So it makes sense that I am a small part of the Facebook media frenzy.
Plus, somebody has to step up to defend the company against the unprecedented level of unwarranted hate the media now, suddenly, sends its way.
General Motors Is the One With Problems
When news broke that General Motors(GM) dropped $10 million worth of advertising from Facebook, the media could not contain itself. Bubbly news babes, serious news dudes, cable talk show pundits, financial media gurus and equally lost marketing slugs rambled on -- sans much, if any, critical thought -- about how the development should raise red flags about the social network's ability to grow and maintain advertising revenue.
If the nation's third largest advertiser thinks Facebook is ineffective, Mark Zuckerberg is screwed, they gushed.
If it were not for Twitter, another great company scribes and talking heads will likely love to hate when it goes public, I might not have come across what should have been Breaking News on CNN, courtesy of AdAge:
Rather than run sponsored stories, which look like Facebook posts, or smaller units on the right side of the pages, GM asked if it could take over a page. It was told no.
The rebuff says a lot not just about why
GMyanked ads from
Kudos to AdAge for even running the story. Even though it should have, it barely made headlines anywhere else. Instead, the media continues to malign Facebook, framing GM's decision to sponsor Manchester United as an even bigger kiss-off to the newly public company.