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Microsoft Calls Out Google Shopping

Tickers in this article: MSFT GOOG

NEW YORK (TheStreet) -- Microsoft (MSFT) wants to know if you've been "scroogled."

The Redmond, Wash.-based technology giant has launched an attack on Google (GOOG) Shopping with a website Scroogled.com, calling the online service just paid ads. In the attack, Microsoft is promoting its Bing search engine.

"In the beginning, Google preached, 'Don't be evil'-- but that changed on May 31, 2012. That's when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads," the website reads.

In their under-the-radar announcement, Google admits they've now built "a purely commercial model" that delivers listings ranked by "bid price." Google Shopping is essentially a list of targeted ads that unsuspecting customers assume are search results. They call these "Product Listing Ads" a "truly great search," the site continues. We say that when you limit choices and rank them by payment, consumers get Scroogled. For an honest search result, try Bing.

Microsoft has also put up a video on the issue, as it tries to go head-to-head with Google search.

Google and Microsoft could not be immediately reached for comment for this story.

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-- Written by Chris Ciaccia in New York.

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