Yes, You Probably Should Care About Being Voted Worst Company In America
James Dennin, Kapitall: EA showed that being voted worst company in America isn't exactly a game-changer. But it's probably best avoided.
Since the consumer affairs blog Consumerist was sold by Gawker Media to Consumer Reports in 2008, its traffic has declined substantially. But they still run what is definitely one of the most oft-cited resources for determining the worst company in America: a bracket style contest to correspond with March Madness.
Its public-determined "Golden Poo" award (that's the real name; sorry in advance for offending…) isn't exactly coveted and has even provoked a response from a COO.
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While a number of blue-chip names have received top seeds in the the faux-bracket, the award has also brought attention to a number of dubious operations like Cash4Gold, which declared bankruptcy shortly after making it to the final round of 2010's contest.
Obviously it wasn't the Consumerist poll that brought about the end of the company (which has since been revived and undergone a name-change). However, as a measure of consumer sentiment, it's clearly a sign that there are a few things you could be doing better.
Click on the interactive chart to view data over time.
1. SeaWorld Entertainment, Inc. (SEAS): Operates as a theme park and entertainment company in the United States. Market cap at $2.92B, most recent closing price at $31.75.