Small Is the New Big
NEW YORK (TheStreet) -- So did you hear Big Box Best Buy(BBY) is downsizing?
Every time a "too big to fail" does, a slight smile comes to the faces of small-business owners. Entrepreneurs, small-family businesses, and mid-sized, privately held companies understand this, but the lesson serves as a reminder to prospects that big isn't always better -- that can be a tough concept.
In the recent history of huge company failures and those pacts-with-the-devil bailout bozos, employees, customers and investors are realizing bigger firms invite bigger problems, systemic risk and poor-quality relationships like a stripper invites another dollar bill. Yes, big companies are seldom the guardians of trust, access, or dependability. Why is this the case?
As companies grow, diversify, and hire, they often suffer the unintended consequence of distancing themselves from purpose, principles, and the people connections that matter. Bad hires, turnover, unscrupulous characters, shortcuts and a departure from focused customer service - these are mired in spreadsheet-laden strategy and bottom line focus.
>>Also see: Best Buy: S&P Intraday Laggard
Internet convenience and big-box selection has its advantages, but ultimately people still buy from people. And there's nothing like a friendly exchange with a familiar face to enhance the buying experience.
Now more than ever, people are grasping for trusting, dependable, respectful and mutually beneficial relationships. Big companies minimize the significance of a customer being able to talk to Alice or Jeff every time they need help.
In fact Alice and Jeff probably don't plan on getting anything for their company loyalty but a surprise some Friday afternoon when they've been let go, transferred or have additional workloads foisted upon them, without additional consideration or compensation.
Is it any wonder most big stores are touting customer service and harkening days of neighborhood, small town experiences?
In a time of flawed and failing corporate big shots, small may be the new big and trust the biggest competitive edge of all. There are literally millions of small shopping and investment opportunities in the marketplace.
Consider that the next time you shop or look for an investment opportunity and support a smaller business.
Visit the author's Web site, www.reachdevelopment.com