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"We found that women have always been planning their weddings -- gathering inspiration, tearing things out of magazines," Courtney told Mashable. "Pinterest is a great way to collect inspiration. And it's a fun way to have a dialogue with girls."

She's also connecting with brides via Facebook and Twitter to answer their questions. The social media sites are helping Nearly Newlywed fill a niche in the space. "I think we are doing something unique," she says. "We are using social media to connect with brides and make the experience special and personal."

-- Written by Laurie Kulikowski in New York.

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